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  • Embroidery In India



Origin: It is said to have been introduced by Noor Jahan and Chikankari originates from Lucknow, Uttar Pradesh.

Creation: Requiring patience and skill, this embroidery is done by stitching on patterns on the cloth materials like muslin, silk, chiffon, net, cotton, etc. Initially, white thread was used to depict motifs of nature (flora and fauna), but now it is available in various colored threads.

Style: From casual to traditional outfits, this is used to showcase elegance of an individual. Suitable for both daily wear and special occasions chikankari is a never outdated trend.

Zari / Zardosi

Origin: Introduced by the Mughals Zari to this date is the elegant creation. The word Zardosi comes from Persian words for gold (zari) and embroidery (dosi).

Creation: Metallic threads were used on silk and velvet. However, it is not available on various cloth materials. Zardosi uses gold, silver and copper wires for the embroidered clothes with precious stones and pearls making them luxury items.

Style: Being mark of richness and elegance, Zardosi is still remains an expensive affair. Altered for the modern times, Zardosi can be now available in gold-colored plastic threads. Available in all cloth wear Zardosi gives a rich look along confidence and glamour.


Origin: Aari bargains its name from the hooked, sharp needle, which is used for embroidery. It is said to have originated from the Mughals, in today’s time it is practiced in regions of Rajasthan, Lucknow, and Kashmir.

Creation: Aari deploys a image of finery by using a hooked needle to make chain stitch loops, often using beads and sequins for embellishments.

Style: Aari has its designs inspired by nature and often focuses on the body of the cloth wear. Easy to maintain and style Aari embroidery is available in all material and serves a unique mark of comfort with fashion.


Origin: Named after the nomadic tribes, this embroidery is not just limited to a single geographical location but disperses across various regions, facilitating variations in the technique and designs.

Creation: Banjara uses a brightly colored base cloth, for its embroidery. The highlighted cross-stitch in geometric patterns gives the cloth unique designs which are sometimes studded with mirrors and beads.

Style: Banjara embroidery gives both a vibrant and ethnic look to the cloth wear.


Origin: Gota work roots from Rajasthan and uses zari in its close knitted patterns.

Creation: Gota is seen with kinari work. Gota embroidery was originally done with gold and silver wires. Originally used on georgette or bandhini Gota work is now available in various cloth wear.

Style: Gota embroidery gives a graceful and royal impression and is often used for auspicious occasions. Gota are highly embroidered, looking heavy to carry, but surprisingly light.


Origin: Originating from the East Indian Kantha embroidery is a main source of income for the rural women.

Creation: The work deploys a pattern of flowers, animals, celestial objects, and geometric patterns, Kantha embroidery is done by stitching on the cloth, which gives the cloth a wrinkled and wavy effect.

Style: Kantha embroidery is often preferred for its rich look and is easy to maintain.


Origin: Famed from the tales of local lures, Phulkari is a rural embroidery tradition in Punjab. Its roots can be traced back to Maharaja Ranjit Singh’s reign.

Creation: Pulkari has a dull base with the bright colored yarn embroidered to design leaving no gaps. It follows geometric pattern which are mainly inspired from nature.

Style: Ideally used for khaddar it is now available in cloths of almost all variety. Phulkari is available for the every occasion and has a wide range of colours.