Embroidery/Handicraft/Handloom describes a craft or occupation requiring skilled use of hands. Handicrafts are items made by hand, often using simple tools. The Sixth Economic Census has recently incorporated a major section on craft industries keeping the huge contributions this industry is making towards the economy of the entire country. The Census describes the rural character of these industries. The top States of Southern India, in terms of number of handicraft/handloom establishments are Andhra Pradesh, Karnataka, Goa and Tamil Nadu. One of the significant aspects of South Indian hand loom industry is that it employs significant number of women. Central to the discussion of artisan industries is the important role played by tourism industries. Within the contemporary tourism it is increasingly observed that tourism itself is becoming the arena for the development of skills in most of the third world countries that is well reflected in the tourism led artisan production process. South Indian handicraft industries like the other craft industries of the world are closely tied up with tourism industries. This association has been an important catalyst in the survival and growth of the artisanal products by providing a wider market for the craft economies. The nature of tourism industries is far from being uniform or certain. However, it has been proved in many empirical studies that many artisanal economies are increasingly becoming part of the tourism industries as we witness a rise in tourist flows across the world.